Grain Ecosystem
Scientific method, collaboration and transparency
Grain is a North American technology company that supports producers in transforming their waste into biochar: a sustainable and profitable alternative to fight climate change.
They provide digital tools and a team of experts to guide their clients through every stage —from project startup and securing funding to ensuring compliance with quality standards once the project is up and running. This empowers agricultural producers to become visionary leaders in the carbon market.
ALL ABOARD THE GRAIN TRAIN!
Like a train connecting different points, Grain links elements within the carbon market ecosystem—a concept that becomes the central metaphor of the design.
The logo is inspired by the landscape as seen from a train window. By adding constant motion, it achieves an abstract representation of air and earth, equity and balance. Its design is graphically simple yet rich in meaning.
Global Brand Identity: Art Direction, Graphic Language Creation, Logo, Illustrations, Iconography, Kinetic Brand, and Animations.
The window serves as a unifying element encapsulating everything happening in Grain’s world. It works as a mask for photos and videos, a container for social media communication pieces, and a frame for presentations.
Flexible. Adaptable. Limitless possibilities.
The graphic universe adds a clever and playful touch to the identity: from the characters that move gracefully within the digital tool to the original and elegant iconography that distills complex concepts into visuals that make sense at a glance.
Modular illustrations enable the versatility that was a key requirement. This universe comes to life across web platforms, social media, presentations, and signage.
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