Interihotel 23
The Journey of Change
Interihotel is an event that inspires attendees by connecting emerging trends, advanced technology, and the leading voices in interior design. Its goal is to explore how new traveler expectations are redefining hotel design and how interior spaces shape the guest experience.
For the 2023 edition, the event’s visual identity was built around The Journey of Change—a creative exploration of transition, where reflection and transformation take center stage. Inspired by the idea of a liminal space, we developed a visual universe based on the metaphor of a calm yet ever-moving nebula, symbolizing the shift between past and future.
A structured identity with thematic depth
The event’s design was organized into five key themes, each given a distinct personality while remaining part of a cohesive visual system. This balance allowed attendees to experience each topic immersively while staying connected to IINTERIHOTEL’s overarching identity.
Seamless integration across digital and physical spaces
The event’s visual language was designed to adapt across digital platforms, integrating fluid animations and dynamic visual elements that reinforced the concept of transition.
Beyond digital, the creative approach extended into the physical space, with signage, exterior branding, and interior environments designed to bring The Journey of Change to life.
The outcome was a bold, evocative, and cohesive identity that reinforced Interihotel 2023 as a leading event in hospitality interior design. Through a strategic design approach, we created an immersive experience that communicated transformation and reflection, further elevating the event’s impact in the industry.
In partnership with Ysla.
Global Brand Identity. Creative direction, conceptualization, brand strategy and narrative, art direction, visual identity, graphic system, motion, signage, content creation, brand implementation, web design, and social media strategy.
Multimedia gallery: @pixtorsion