Interihotel 24
Catalyzing Hospitality Design
Interihotel is an event with a comprehensive program, featuring conferences, workshops, and panel discussions led by renowned industry figures. More than 10,000 professionals participate each year, exchanging projects, ideas, and strategies.
This edition draws inspiration from a SUPERNOVA—a powerful stellar explosion that marks the end of a massive star. Shining as brightly as billions of suns, it releases light and materials that will form new stars and planets, making it one of the most intense events in the universe.
Interihotel 24 positions itself as a catalyst for change, unleashing transformative energy and dispersing essential ideas and projects that will help shape a brighter future for hospitality.
Over three days in Madrid, Interihotel 2024 explored different themes, each with its own aesthetic yet connected through a unified visual language.
This integration allowed each day to have a distinctive identity while maintaining visual harmony, creating an immersive and recognizable experience for attendees.
A dynamic visual identity.
The event’s design system was built with flexibility in mind, seamlessly adapting across multiple digital platforms, from the website to social media. A unified color palette structures content, defines themes, and enhances the overall visual storytelling.
Beyond digital, the creative direction extended into the physical space, integrating seamlessly into signage, venue interiors, and exterior installations. Every graphic element, from entry points to exhibition areas, reinforced the Supernova concept, crafting an immersive experience aligned with the visitor’s journey.
The identity development showcases a well-defined aesthetic, strategically applied to give the event a recognizable, powerful, and memorable image. This reinforces its positioning as a benchmark in the hospitality interior design sector.
In partnership with Ysla.
Global Brand Identity. Creative direction, conceptualization, brand strategy and narrative, art direction, visual identity, graphic system, motion, 3D, signage, content creation, brand implementation, web design, social media strategy.
Audiovisual Gallery: @interihotel