Your journey, our destination.
AN "M" ON THE MAP: FROM STARTING POINT TO DESTINATION.
From the very beginning, we were captivated by Movenbus’s core idea: a bus rental service with a driver. Through an online platform, this Spanish company—specialized in group ground transportation—allows individuals and businesses to plan bus trips, adapting to different distances and needs with total flexibility.
This is how we arrived at the central concept on which we would build the identity: the journey, the route.
How do you go from A to B while passing through all the intermediate points? By tracing an M.
Starting from a path drawn between two points and emphasizing its winding nature, we arrived at the ‘M’ of Movenbus: a strong, symbolically charged icon.
The identity is built around this metaphor, developing the logo, animated logo, and various adaptable elements for digital applications.
For the logo, the combination of the ‘M’, ‘Movenbus’ in a clear and expressive typeface, and the tagline—Your journey, our destination—complete a concept that the icon naturally suggests on its own.
The interplay of varying distances, the inclination of curves, and the rhythm introduced by animation create a graphic expression that tells the project’s story at first glance.
Blue is established as the undeniable color of transit, conveying security and trust, making it the primary color. Alongside it, pink softens the seriousness with a more approachable and friendly touch, while green reinforces the association with sustainability.
In partnership with Ysla.
Brand Creation. Visual identity, logo design, motion, 3D and graphic system. Brand implementation and activation.