Rocasa
Here for you
A new identity for a brand that has always been part of home.
Rocasa, a company founded in 1972 specializing in home products with roots in the Canary Islands, is one of those stores that has been a sector leader for so long that it has become an emblem of the islands' lifestyle and needs.
For over 50 years, their offering has perfectly blended design, quality and functionality. Therefore, the restyling of their logo and image had to begin with a deep respect for their origins while keeping their approachable focus at the core, both geographically and in customer service, and respond to the flexibility and adaptability demanded by the digital environment, aiming to connect with new audiences.
The redesigned R and its characteristic curve remain, but with a more balanced and modern approach. A subtle yet powerful evolution that strengthens its recognition.
A key element in this new identity is the smile—a symbol of friendliness, approachability, and the joy of being at home. This gesture is now more present, more expressive, and seamlessly integrated into the brand’s communication.
A key element in this new identity is the smile—a symbol of friendliness, approachability, and the joy of being at home.
This gesture is now more present, more expressive, and seamlessly integrated into the brand’s communication.
A compact version of the logo was created to maintain brand consistency in restricted spaces.
The color palette expands, introducing new tones that add vibrancy and versatility while maintaining the brand’s recognizable warmth. This evolution brings freshness while ensuring clarity and coherence in all applications.
With this redesign, Rocasa moves forward, ready to continue being a part of Canarian homes with a renewed, contemporary, and connected identity.
The rebrand reflects its spirit: a brand that reinvents itself without losing its warmth and closeness. A refreshed visual language that aligns with new digital and retail environments, ensuring consistency and impact across all platforms.
The outcome: increased versatility in graphics and reels, while the playful use of the smile amplifies engagement opportunities with the digital community.
This approach not only sustains relevance but also draws in new consumers and fosters loyalty by showcasing an ongoing commitment to innovation and adaptability.
Global Brand Identity Redesign. Brand creation and narrative, creative direction, visual identity, logo redesign, graphic system, illustration, motion, and 3D. Brand implementation and activation. Art and audiovisual direction and content creation.
Brand strategy and digital launch: @CanariasComunicación
Photography: @Peter_molina