Zeballos
Honest, straightforward and with its own identity.
The Beat and Aesthetic of Hip-Hop in the Río de la Plata.
Rap is at its peak in Uruguay, and Agustín Zeballos, better known as Zeballos, is both a contemporary icon and a popular phenomenon from a young age.
His deep commitment to lyrics was forged in freestyle battles, street cyphers, and his belief that rap is, in his own words, “drive, ambition, and peace.”
With a solo career spanning four albums, Zeballos has toured Spain three times and brought his music to festivals and major stages in Argentina, Mexico, and Uruguay.
For several years now, we’ve been working with this artist, translating the raw and honest pulse of his music into design. Rooted in the world of hip-hop, our work captures an essence that remains intact, no matter the size of the stage.
This visual interpretation has taken shape across multiple formats—from jersey designs and single and album covers to stage visuals—evolving alongside his journey.
The logo featuring the "Z" and the "$"—a starting point for merchandising and tour announcements on social media—has become a symbol.
Its nod to bling-bling and shine serves as a playful reference, connecting to the classic and global aesthetics of hip-hop.
Over the years, we’ve designed the artwork for several of his singles, including Sold Out, Dando Vueltas, Lealtad, La Luna, Haciendo lo Imposible, Al Capone, Name a Better Trio 2, and Money.
For Warp 5, his latest solo album released in 2023, we designed the cover, stage visuals for the launch, and tour artwork.
The project’s visual identity was built around the dual meaning of warp: on one hand, the distortion of reality and perception; on the other, its reference to a speed beyond that of light.
Visual Identity. Logo, visuals, album artwork, 3D design, merchandising, illustration, animations, and social media content.
Photos: @zeballos17
@maurogonzalezf y @jc.fotografiaa
@maurogonzalezf
@jc.fotografiaa